We Know What It Means To

Serve People

Loving and meaningful connections is our style of business.

We work closely with investors, stakeholders and communities to ensure every project meets shared goals. Our transparent communication and collaborative spirit make us the ideal partner for those looking to develop and manage successful properties.

The key to success is earning the trust of customers, associates and investor partners. Essential to achieving our mission is a hands-on culture where associates are committed to listen with interest, identify preferences, and deliver services that exceed customer and investor partner expectations.

Our Story

Partners

Paul Fairholm

Paul Fairholm

Founding Partner, Chief Executive Officer

Cole Smith

Gary Griffiths

Founding Partner

Paul Fairholm

Richard Miles

Founding Partner

Paul Fairholm

Steve Miles

Founding Partner

Paul Fairholm

David Webster, Sr.

Founding Partner

Paul Fairholm

Chad Griffiths

Chief Financial Officer

Cole Smith

Cole Smith

Chief Development Officer

David Webster Jr.

David Webster Jr.

Chief Operating Officer

Jake Webster

Jake Webster

Partner, Hospitality Management

Executive Team

Paul Fairholm

Paul Fairholm

Founding Partner, Chief Executive Officer

Bio

Specialties: Growth Leadership, Asset Management Team Collaboration, Strategic Execution

Paul Fairholm leads the strategic success and growth of Western States with decades of leadership experience in senior living, management and development. Since 1994, Paul has helped tell Personal Touch stories of needs met, dreams realized and problems solved. Paul hails from upstate New York and earned degrees from Brigham Young University and Virginia Commonwealth. As president and CEO of Western States, Paul is responsible for the daily operations of dozens of properties representing more than a billion dollars in physical assets and nearly 5,000 employees in 12 U.S. states.

Cole Smith

Cole Smith

Chief Development Officer

Bio

Specialties: Real Estate Greenfield Development, Asset Management, Construction Management, Acquisition Oversight

Paul Fairholm leads the strategic success and growth of Western States with decades of leadership experience in senior living, management and development. Since 1994, Paul has helped tell Personal Touch stories of needs met, dreams realized and problems solved. Paul hails from upstate New York and earned degrees from Brigham Young University and Virginia Commonwealth. As president and CEO of Western States, Paul is responsible for the daily operations of dozens of properties representing more than a billion dollars in physical assets and nearly 5,000 employees in 12 U.S. states.

David Webster Jr.

David Webster, Jr.

Chief Operating Officer

Bio

Specialties: Asset Management, Solution-Based Mentoring, Innovation, EBITA and NOI Management

Dave Webster Jr. oversees the day-to-day operations of Western States, ensuring business lines function smoothly and efficiently. He works closely within the executive leadership team to develop and execute strategies that support growth objectives and maintain commitment to delivering the highest level of service and quality to customers and business partners within the organization’s Personal Touch Culture. Dave has been with Western States for over 20 years and during his tenure, driven operational excellence throughout dozens of senior living, hospitality and multifamily housing properties.

Jennifer Knecht

Jennifer Knecht

Chief Revenue Officer

Bio

Specialties: Repositioning and Transformation, Topline Revenue, Occupancy Development and Stabilization, Market Strategy, Brand Experience, Voice of Customer

Jennifer Knecht is a seasoned strategic visionary with over 20 years of sales and marketing, customer experience and operational leadership. Jennifer has a track record of transformational leadership and a toolbox of proven growth strategies. In her recent revenue-leading roles, Jennifer developed a series of person-centered customer experience insights formulas, brand architecture frameworks, and a series of growth strategy playbooks which have produced multiple billions in revenue and impact for the organizations she’s led.

Cole Smith

Chad Griffiths

Chief Financial Officer

Bio

Specialties: Financial Management, Asset Management, Budgeting and Investments

Chief Financial Officer Chad Griffiths brings over 17 years of experience providing him a comprehensive understanding of financial operations and strategic planning. Chad holds a bachelor’s and MBA from Brigham Young University and a wealth of experience managing and leading financial initiatives. He is a seasoned, dynamic strategist with an understanding of current and future trends in financial systems and management.

Marshall Paepke

Marshall Paepke

Chief Strategy and Human Resource Officer

Bio

Specialties: Human Resources, Associate Retention and Happiness, Talent Management, Executive Development, Strategy

Marshall Paepke is an accomplished entrepreneur and an expert in leadership development and strategic growth. He has served as an executive coach, corporate advisor and is skillful in the advancement of leaders and expansion of corporate objectives. As chief strategy and human resource officer, Marshall leads the strategic vision and associate recruitment of Western States, ushering the organization’s Personal Touch Culture throughout its multifaceted properties.

Experienced Executive Expertise

Years in Business

Years in Operations

Years in Finance

Years in Sales and Marketing

Years in Talent Management